How smart companies get people talking...
There is only one thing in the world worse than being talked about, and that is not being talked about, Oscar Wilde
People love to talk. People talk about products and services, about hair color, cars, computers and sandwiches. The stuff they use every day.
People talk about you and what you sell right now. It might be a casual mention. Or… it might be something really nice. About how much they love what you do; why you are definitely better than the other guys; how wonderful it is to do business with you. Word of mouth management is about earning that good conversation.
Media relations and word of mouth are forever intertwined. PR professionals like us used to produce media, however we are losing little by little that clean page of text, the captive audience watching the pretty ads.
Media relations are these days served up à la carte by search engines and bloggers. Many newspapers’ websites now link their stories directly to live blog headlines and accept comments from readers, breaking down the clean newsroom wall forever.
Creative Strategies takes benefit from this changing media landscape; the withering of many traditional media outlets has left fewer journalists from fewer firms covering business topics. That makes us doubly important; we can help you to use traditional routes and at the same time disseminate your news by posting your news online and on social media platforms.
The landscape might be changing but the ultimate goal is not: the goal to earn good word of mouth on an ongoing basis.
